Privacy Policy

NEW ART DAY

PRIVACY POLICY

Last Updated: June 5, 2026

1. Introduction

New Art Day (“New Art Day”, “NAD”, “we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, store, process, and protect your personal information when you visit or use the New Art Day website located at www.newartday.com (the “Site”) and any related services provided by New Art Day (collectively, the “Services”).

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller

The Services are operated by:

WebIncentive Sàrl Le Trési 9B CH-1028 Préverenges Switzerland

Email: [email protected]

WebIncentive Sàrl acts as the data controller for the personal information collected through the Services.

3. Information We Collect

3.1 Information You Provide

Depending on how you use the Services, we may collect:

Artists

• First and last name
• Email address
• Postal address
• Telephone number
• Biography
• Profile image
• Artwork information and images
• Social media links
• Subscription information
• Communications with New Art Day

Collectors and Other Users

• First and last name
• Email address
• Postal address
• Telephone number
• Account information
• Communications with New Art Day

You are responsible for ensuring that the information you provide is accurate and up to date.

3.2 Information Collected Automatically

When you visit the Site, certain technical information may be collected automatically, including:

• IP address
• Browser type and version
• Operating system
• Device type
• Language preferences
• Referring website
• Pages viewed
• Date and time of visits
• Usage statistics
• Cookie information

This information helps us improve the performance, security, and usability of the Services.

4. How We Use Your Information

We may use your personal information to:

• create and manage user accounts;
• provide access to the Services;
• display artist profiles and artworks;
• process subscription registrations;
• process subscription payments;
• communicate with users;
• provide customer support;
• send newsletters and platform updates;
• promote artists and artworks through New Art Day channels;
• improve our Services;
• monitor platform security;
• comply with legal obligations;
• enforce our Terms of Service.

We process personal information only where we have a lawful basis for doing so, including performance of a contract, legitimate interests, legal obligations, or user consent where required.

5. Email Communications

We may send users:

• account-related communications;
• service announcements;
• subscription renewal reminders;
• newsletters;
• artist features;
• promotional updates relating to New Art Day.

Users may unsubscribe from marketing communications at any time by using the unsubscribe link included in emails or by contacting us directly.

Certain service-related communications may still be sent when necessary for the operation of the Services.

6. Artist Promotion

One of the primary purposes of New Art Day is to promote artists.

By creating an Artist account and publishing content on the platform, Artists acknowledge and agree that New Art Day may display, publish, and promote their profiles, biographies, artworks, and related information through:

• the New Art Day website;
• newsletters;
• social media channels;
• press releases;
• promotional campaigns;
• future exhibition catalogues;
• other marketing materials relating to New Art Day.

Such promotional use is governed by the Terms of Service.

7. Payment Processing

Subscription payments are processed through third-party payment providers.

Currently, New Art Day uses Stripe for subscription payment processing.

New Art Day does not store complete credit card or payment card information on its own servers.

Payment information is processed directly by the payment provider in accordance with its own privacy and security policies.

8. Analytics and Website Performance

New Art Day uses Google Analytics to better understand how visitors use the Site and to improve the Services.

Google Analytics may collect information such as:

• pages visited;
• session duration;
• device information;
• approximate geographic location;
• traffic sources.

This information is used only for statistical and analytical purposes.

9. Cookies

The Site uses cookies and similar technologies to improve functionality, analyze traffic, remember user preferences, and enhance the user experience.

Cookies may be used for:

• authentication;
• security;
• analytics;
• performance monitoring;
• user preferences.

Users may control or disable cookies through their browser settings.

Please note that disabling cookies may affect certain features of the Services.

10. Sharing of Personal Information

New Art Day does not sell personal information.

New Art Day does not rent personal information.

New Art Day does not share personal information with advertisers, data brokers, marketing databases, or unrelated third parties.

We may share personal information only when necessary with trusted service providers that assist us in operating the Services.

11. Service Providers

We may share information with service providers acting on our behalf, including:

Web Agency

Angry Creative AB

Website Hosting

Synotio AB

Payment Processing

Stripe

Email Communications

Mailchimp

Analytics

Google Analytics

These service providers receive only the information reasonably necessary to perform their services and are required to protect such information.

12. Legal Requirements

We may disclose personal information when required by law or when we reasonably believe such disclosure is necessary to:

• comply with legal obligations;
• respond to lawful requests from public authorities;
• protect the rights, property, or safety of New Art Day, its users, or others;
• investigate fraud, abuse, or security incidents.

13. International Data Transfers

Some service providers used by New Art Day may process data in countries outside Switzerland or the European Economic Area.

Where such transfers occur, we take reasonable steps to ensure that appropriate safeguards are implemented in accordance with applicable data protection laws.

14. Data Retention

We retain personal information only for as long as reasonably necessary to:

• provide the Services;
• fulfill contractual obligations;
• comply with legal obligations;
• resolve disputes;
• enforce agreements.

Artist accounts with expired subscriptions may remain stored for up to six (6) months following subscription expiration.

If no renewal occurs during that period, the account and associated content may be permanently deleted in accordance with our Terms of Service.

15. Your Rights

Depending on your location and applicable law, you may have the right to:

• access your personal information;
• correct inaccurate information;
• request deletion of your information;
• restrict certain processing activities;
• object to certain processing activities;
• withdraw consent where processing is based on consent;
• receive a copy of your information in a portable format.

Requests relating to privacy rights may be submitted to:

[email protected]

We may request reasonable proof of identity before processing such requests.

16. Data Security

We implement reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Users remain responsible for maintaining the confidentiality of their account credentials.

17. Children’s Privacy

The Services are intended exclusively for individuals aged eighteen (18) years or older.

We do not knowingly collect personal information from individuals under eighteen (18).

If we become aware that personal information has been collected from a minor, we will take reasonable steps to delete such information.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will be published on the Site together with a revised “Last Updated” date.

Continued use of the Services after any modification becomes effective constitutes acceptance of the revised Privacy Policy.

19. Contact Us

If you have any questions regarding this Privacy Policy or our handling of personal information, please contact:

WebIncentive Sàrl Le Trési 9B CH-1028 Préverenges Switzerland

Email: [email protected]

Website: www.newartday.com