Alex 1967

Massimo Orsi lives and works between Alessandria and Rome. An artist attuned to the world around him, he has always focused his attention on the issues facing contemporary society. He moves with ease across various artistic media, yet he has chosen painting as his primary means of expression. His work is always driven by a political imperative, where making art means taking a clear stance within the society in which we live. His analysis of the contemporary world focuses on mass media and extracts, from the flood of daily images, the primary symbol of consumerism: the logo. The logo is derived from the composition of the OK symbol, an expressive emblem of our society. The OK symbol, repeated and inverted on the four sides of a square, becomes a logo. The OK logo does not seek to sell a specific commercial product; it does not become a brand, but, as an intellectual product, it questions the intrinsic truth of the message. The OK logo becomes the preferred—though not exclusive—tool for investigating the contemporary world.